Industry Trends

Hoka One One Inks Deal to Become Official Technical Footwear and Apparel Sponsor of UTMB

October 25, 2021

Daniel P. Smith

The world’s most prestigious trail event has a new headline sponsor. Hoka One One has signed an exclusive deal to become the official technical footwear and apparel sponsor of the Ultra-Trail du Mont-Blanc (UTMB), the 18-year-old

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