Industry Trends

Hoka One One Inks Deal to Become Official Technical Footwear and Apparel Sponsor of UTMB

October 25, 2021

Daniel P. Smith

The world’s most prestigious trail event has a new headline sponsor. Hoka One One has signed an exclusive deal to become the official technical footwear and apparel sponsor of the Ultra-Trail du Mont-Blanc (UTMB), the 18-year-old

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Hoka One One Inks Deal to Become Official Technical Footwear and Apparel Sponsor of UTMB

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Kids of all ages just want to run and HKRS is giving them the opportunity to do just that every weekend.

Kids Keep Running

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Dana Stone (right) and running buddy Elizabeth Samuelson relax after another run.

Up and Running

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Participants at the Lake Sonoma 50 prepare for the start of the northern California ultrarace on Sept. 4. The renowned event moved from its typical April date to September as a result of COVID-19.

Race Talking

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Finish lines at in-person races are becoming a more common and welcome sight these days and many run retailers are bullish on racing’s potential in late 2021 and into 2022.

Back In the Race

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How On Built Its Running Cred Before the Tokyo Olympics

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Daniel P. Smith

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