In one of the more interesting running apparel/fashion partnerships, Norda has teamed with gnuhr to present gnorda, a 10-style collection of footwear and apparel that celebrates each brand’s core tenets: multifaceted design, textile innovation and an evolution in thinking around outdoor and running gear.  

“gnorda focuses on the idea of minimum construction for maximum effect, stemming from both brands’ guiding principle of using the absolute best materials with the most paired back and effective process,” explains gnuhr founder Nur Abbas. “For example, the gnorda 002 is stripped back to its purest form, while the gnorda Warp T Tank is a fully engineered garment that doesn’t require any additive construction and can be worn in a multitude of ways.” 

Drawing inspiration from Mount Analogue – the unfinished, allegorical magnum opus of French surrealist writer and poet René Daumal, in which a group of mountaineers in search of higher consciousness embark on an expedition to locate and climb a peak invisible to the outside world – gnorda pieces are presented in a mineral palette of brown and aqua, tuned for freedom of movement and mind, and showcased in an otherworldly campaign shot in the New Mexico desert. 

“Since day one, my co-founder Willa and I have been obsessed with unlocking the potential of the world’s most advanced materials,” adds Norda co-founder Nick Martire. “We believe that Nur and the gnuhr team are at the razor’s edge of outdoor design. Together, we were able to create gnorda, a line that we feel is without parallel.” 

The gnorda collection was released in late January and consists of:

• Breaker Wind Shirt (MSRP: $349) and Breaker Wind Pants (MSRP: $259): Go-to layers for active, ultralight protection against the elements. 

• Shag Zip Hoodie (MSRP: $149): Providing ultralight active insulation through its Polartec Alpha Direct 60 fleece construction. 

• Alien Throne Tubular T (MSRP: $129): Displaying original artwork by Farid Saadi on its chest and branding from the gnorda collection on its back. 

• Warp Cargo Legging (MSRP: $229): The legging is constructed from garment-dyed Italian nylon and offers integrated cargo pockets that are woven directly into the fabric. 

• Warp Short Short Lined (MSRP: $119): The Short Short features integrated storage with six pockets (four for size 1-2) knit directly into its structure. 

• Warp T-tank (MSRP: $139) Made from a single panel of warp-knit garment-dyed Italian nylon, its cut lines give 36 total customization options across the body length, sleeves and necklines, while open mesh on the arms and sides allows increased ventilation.   

Retro Sock (MSRP: $20) - The sock is for moments of rest and relaxation and offers a large gnorda wordmark on each side.

• 002 (MSRP: $295): The shoe features a bio-circular Dyneema upper, Norda x Vibram SLE midsole and outsole with Vibram Litebase and Megagrip technologies. 

• 008 (MSRP: $145): A recovery slide built from dual-density EVA foam above a Vibram Ecostep soleplate.