One of the reliable signs that it is marathon season again is the unveiling of the official New Balance 2026 TCS New York City Marathon Collection, which every year presents a comprehensive assortment of apparel, footwear and race day essentials designed to celebrate every stage of the marathon journey.

The collection is launching in phases, beginning in early September, continuing with the New York City Marathon Finisher Collection on Oct. 8 and concluding with a limited-edition Five-Borough Collection, available exclusively at the TCS New York City Marathon Expo, Oct. 29–31.

The initial launch featured the full collection, including the New Balance SuperComp Elite v6, Ellipse and a broad assortment of apparel and accessories, including the Pinnacle Race Day Collection. Then in early October New Balance will introduce the 2026 TCS New York City Marathon Finisher Collection, allowing participants to commemorate their achievement.

Apparel in the collection ranges from a suggested retail price of $45 to $190, while footwear ranges from $155 to $290.

The collection draws inspiration from New York City’s vibrant culture, featuring a signature marathon print that appears across a variety of apparel offerings. Inspired by the iconic wheat-pasted posters that define the city’s streetscape, the design reflects the layers of stories, experiences and energy that shape New York. Through these bold graphics and layered storytelling, the collection celebrates movement, culture, and the shared story of runners and the urban landscape.

“This collection was created to honor both the journey and the achievement of every runner preparing for the 2026 TCS New York City Marathon,” explains Kara O’Malley, New Balance senior merchant, product creation.

“As we celebrate the 50th anniversary of the five-borough course, we’re proud to continue our partnership with New Balance on a collection that captures the unique connection between runners and the city, while supporting them throughout their marathon journey,” adds Christine Burke, chief commercial officer for the New York Road Runners.

To support runners throughout training and race preparation, the collection features performance-driven apparel including the RC Essential Shorts, RC Pocket Half Tight, Athletics Tees, Athletics Tanks, Heat Grid Half Zips, Fast Days Jackets, and the Ellipse. Race day offerings include pinnacle performance products such as the Race Day Ultra Light Printed Singlet, Race Day Printed Ultra Light T-Shirt, and the SuperComp Elite v6, while other apparel offerings that include the Reimagined Fleece Hoodie, Graphic T-Shirts, 50th Boroughs Collection, and Finisher Collection.