With no races on the calendar for now, Under Armour Running is encouraging its consumers to use this time to safely explore the local routes in their own communities, enjoy running solo and focus on recovery and at-home strength work that often gets neglected during busier times.

“Now is a time to reflect on why we run, and appreciate the sport for what it means to all of us,” writes the UA Run Team in a recent message to the run community.

Among the specific COVID-19 efforts Under Armour has undertaken in the past month:

  • In late March UA began to manufacture and assemble face masks, face shields and specially equipped fanny packs and is also exploring fabricating hospital gowns for the statewide medical system.
  • Under Armour also has donated $1 million to Feeding America to support hunger relief efforts as a result of current school closures and quarantines.
  • From March 23-April 22 Under Armour encouraged people to come together – virtually – and stay active no matter where they live, with a ‘Healthy at Home Challenge’ on MyFitnessPal. In the spirit of this challenge, Under Armour donated up to $1 million in a combination of monetary donation and product to support Good Sports’ efforts in ensuring youth sport leagues have the necessary equipment, footwear and apparel when team play resumes.
  • Data from UA’s MapMyRun suggests a massive “return to running” among more recreational users, with more new users logging workouts than in the past. The surge recently led to UA’s MapMyRun’s biggest single day of workouts in the app’s history on Tuesday, April 7, with this year’s runs tracked in the app up 144 percent over last year’s number. MapMyRun also posted its biggest day ever in terms of new users on April 14, with new users up 428 percent year-over-year, driven by strength in the United Kingdom, whereas of April 15, MapMyRun was the number five ranked app in the App Store.
  • Those logging both indoor or outdoor miles with connected UA HOVR footwear have access to real-time Form Coaching and a wealth of other data, including distance, pace and stride length, via the UA MapMyRun app. UA MapMyRun users also have access to personal training plans for distances ranging from the 5K all the way up to the marathon, which adapt to your fitness level as you improve and guide you with audio coaching.
  • Those with access to a treadmill can connect their UA HOVR footwear to Zwift, a virtual platform that creates structured workouts and lets you compete with others around the world. Every Friday at 12 p.m. EST, UA athletes have been leading live workouts with Zwift.