The Running Event (TRE) recently announced it is launching Switchback at TRE, a new space that will unite specialty retailers and brands this November 29 to December 1 in the Austin Convention Center.
A dedicated area within The Running Event’s exhibit hall, Switchback at TRE will be bolstered by outdoor-focused conference sessions and lively networking opportunities that enable attendees to build new partnerships, gain actionable information—and celebrate the greater specialty retail community. Uniting outdoor specialty, leading brands, and thought leaders with run specialty—in one place and at an optimal time of year—will help key players understand and meet changing consumer needs.
“Switchback at The Running Event is a forward-looking expansion that will add to the productivity, inclusivity, and celebration among attendees onsite this fall,” said Christina Henderson, Executive Director, The Running Event. “We remain dedicated to advancement of the running industry and are thrilled to welcome outdoor into the fold—uniting two passionate communities that are already aligned in their commitment to customers and community. With Switchback at TRE, we’re excited to offer more opportunities for peer learning, market insights, and new partnerships and position attendees for continued growth and future success.”
The Running Event already has a strong foundation of exhibiting brands that sell into outdoor specialty, including Salomon, The North Face, Craft, Merrell, Topo, and La Sportiva. With Switchback at TRE, outdoor brands spanning footwear, apparel, hosiery, nutrition, backpacks, and more are invited to exhibit, generating awareness and meeting qualified leads. Further supporting the space are Beth Gordon and Mark Sullivan, industry veterans now part of the TRE team.
“The Running Event has an intimate, community-driven spirit and energy—and we'd like to create that space for the outdoor industry," said Hendersin. "We look forward to sharing more about our long-term plans to support this market in the coming weeks.”
Attendees can get the latest information on Switchback by submitting their information here.