In partnership with Upper Quadrant, empowerun is hosting a free series of short, weekly marketing workshops for run specialty retailers, suppliers, events producers and others aligned with the industry. These weekly, structured two-hour workshops, Q&As and forums are intended to enhance planning for stores, business units and events and provide tools for individuals to utilize in their organizations. This series are for both marketing and non-marketing professionals.

This series is not limited to women or attendees of empowerun; anyone aligned with the run specialty is welcome to register for these free events.

Registration is available for the series or individual workshops. ZOOM information sent via registration confirmation.

For more information and to register: https://www.empowerun.com/workshops

The Marketing Workshop Series

FRIDAY, MAY 22

1 p.m.-3 p.m. ET

Social Marketing: Tenants for Building a Solid Strategy

Speaker:  Megan Garafola, Director, Social Marketing, Marriott International

Social media is more than pretty pictures, hashtags and likes. Join for a presentation followed by a Q&A and open forum with Megan Garafola, a digital strategist with years of experience with global brands. Attendees will come out of this session with tools to evaluate their social strategy and several “ah has” and tips to maximize their social effectiveness.

FRIDAY, MAY 29

1 p.m.-3 p.m. ET

Summer Marketing Planning Workshop (and beyond)

Moderator: Scott Rakestraw, founder, Upper Quadrant

We all saw our well laid 2020 plans go up in smoke in early March. This workshop will focus on revisiting our plans and adjusting to our new priorities and shifts in our operations. We will focus on the next few months of planning and execution. Don’t have a plan? We will be providing worksheets to assist with planning.

FRIDAY, JUNE 5

1 p.m.-3 p.m. ET

Current Insights and Trends in Running + Run Specialty

A down and dirty overview of current insights and trends in this COVID-19 environment and wild guesses for what’s next. Panel and Q&A with industry thought leaders.

Panelists: TBD