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Marketing

Featured
A growing number of brands who established themselves with mountain gear, including La Sportiva, are making headway in the run specialty marketplace with trail running footwear.

Down from the Mountain

June 4, 2025

Danny Smith

The trail running footwear game, once largely dominated by utilitarian and beefy options, is more dynamic than ever, spurred by a diverse and innovative collection of performance running brands who have taken different paths into the

… Read More

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Tennis and running brand K-Swiss is making a big push into pickleball in response to demand from picklers and run specialty retailers alike.

Pickle on the Side

June 5, 2023
Essential products for runners extend well beyond shoes, socks and apparel into categories such as optics, recovery, nutrition and so much more — they just need to be sold in the right way like these Tofosi sunglasses.

Essential Selling

June 5, 2023

Pressio Makes A Sustainable Commitment

May 16, 2023

New Balance Goes Back to the Future

May 16, 2023

Boston Goes Green

April 10, 2023
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Christina Henderson
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214-263-4706

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