In a prime – and tasty – example of a running brand putting its money where its feet are, nutrition product maker Tailwind Nutrition recently partnered with The Conservation Alliance to support its mission of protecting North America’s wild places. Tailwind Nutrition will donate 10 percent of sales of its new Mango Yuzu Endurance Fuel to The Conservation Alliance.  

Tailwind Nutrition has historically provided philanthropic donations to organizations that support access to the outdoors, including the American Hiking Society, Durango Devo, Durango Trails, and Silver Stallion Bicycle & Coffee Works. 

As a member of The Conservation Alliance’s Business Advocacy Network, Tailwind Nutrition recently gave five percent of net sales during Earth Week 2026 to the organization. With the launch of Mango Yuzu Endurance Fuel, Tailwind will be extending its giveback program beyond Earth Week to further the goals of The Conservation Alliance.

“When we think about why Tailwind Nutrition exists, the answer always starts in the same place: the outdoors,” explains Jenny Vierling, co-founder of Tailwind Nutrition. “Every product Tailwind produces is intended for people who feel most alive outside, whether on a trail, a gravel road or a mountain top. We are proud to support the work of The Conservation Alliance to protect wild places across North America, and preserve access for all recreational users.” 

The Conservation Alliance is involved fighting against proposals to sell off public lands and new threats that face communities across the country. Partnering with brands like Tailwind Nutrition that share a value of preserving nature is critical for the Alliance’s movement. 

“Partnerships like this with Tailwind Nutrition show how businesses can play a meaningful role in protecting the places we all depend on,” explains Paul Hendicks, executive director of The Conservation Alliance. “The Conservation Alliance brings companies together to support on-the-ground conservation and advocate for policies that protect our lands and waters. 

“Since 1989, that work has helped protect more than 125 million acres and nearly 5000 river miles,” he adds. “Collaborations like the Mango Yuzu release help turn everyday choices into real and lasting impact.”