California running apparel brand, rabbit, has unveiled an initiative aimed at helping healthcare and other frontline workers during the COVID-19 pandemic.
Last week rabbit launched its Operation Appreciation, Healthcare Love. The initiative is simple but its intention is deep. In an effort to show support for healthcare workers in a tangible and meaningful way, rabbit has asked the public to nominate healthcare workers who are working on the front lines battling against COVID-19, who are also runners, and who are in need of a virtual hug and a little love, to be gifted a rabbit EZ tee, its running shirt available in short and long sleeve.
“We are overflowing with appreciation for the healthcare workers on the front lines who are selflessly battling every day to keep all of us healthy. As a small company, we wanted to show our appreciation in a small, but real way, to as many of these amazing heroes as we can. We could never express the magnitude of our gratitude, but we hope this initiative can show a little symbol of our appreciation.” says rabbit co-founder Jill Deering.
Operation Appreciation, Healthcare Love, though a simple initiative, is meant to convey a sense of togetherness and community in support of the brave and selfless individuals fighting to save lives during the pandemic. The rabbit family extends its deepest thanks and unwavering appreciation to those on the frontlines, and to the many millions doing their part to combat COVID-19.
Join rabbit and help give back to the community by nominating a healthcare worker today https://www.runinrabbit.com/pages/operation-appreciation
About rabbit: Crafted in California, rabbit is a female-founded running apparel brand that supports runners and dreamers of all levels.