Merchandising

Keen has always embraced the “gorpcore” aesthetic and feel and continues to do so in 2023 as the “ugly shoe” trend is fueled by consumer demand.

World According to gorp

September 11, 2023

Let’s be honest. As monikers go, “gorpcore” doesn’t have much cachet. Rather than a dynamic fashion trend that has made a bold move in 2023, it sounds more like something you’d find on the bottom of your shoes

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A happy customer is a repeat customer, so run retailers need to be sure they are a one-stop-shop for all their needs beyond footwear — including the Essentials.

Beyond The Shoe

June 2, 2022

Products such as Gnarly Nutrition’s Collagen Pro represent the growth of the drink mix category and offer attractive new sales opportunities for run shops.

Mixing It Up

June 2, 2022

Doing it all: Run retailers should find a dedicated space for their essentials, in addition to spreading the product assortment around the store to promote impulse buying.

Filling the Gap

June 2, 2022

Retailers need to realize that apparel preferences have shifted to more casual, “run-ready,” available-for-use-anytime styles and fabrications. Photo by Ev on Unsplash

Apparel’s Next Level

March 4, 2022

A front entry display featuring full body mannequins and a nesting table with easy-to-grab pieces helps spread the apparel presentation.

Dressed To Sell

March 4, 2022

A custom van shoe display at Fleet Feet Sacramento brings a different vibe to a shoe wall and a graphic on the wall behind it and the curtains complete the in-store merchandising experience.

Back in the Store

November 5, 2021

Fleet Feet Celebrates 45th Anniversary

July 1, 2021

Up Against The Wall

June 4, 2021

7 On A Fashion Roll

March 3, 2021

New Looks For Running Apparel

March 3, 2021

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