Running Insight

Merchandising

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Pushing the Pace

March 1, 2024

Danny Smith

When it comes to footwear, Lindsey Lindemulder has her ears – and eyes – to the ground. As VP–brand marketing at Merrell, Lindemulder steers Merrell’s overall brand strategy, tasked to understand both the consumer

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A Coffee High

June 5, 2023
Tennis and running brand K-Swiss is making a big push into pickleball in response to demand from picklers and run specialty retailers alike.

Pickle on the Side

June 5, 2023
Released last year, the Altra Vanish Carbon is slated for a 24-month update. Yet, senior product line manager of footwear Alex Lind says that timeline is “fluid” given the fast-changing nature of the speed marketplace.

Changing Times

May 5, 2023
It is vital to stock various types of sports bras for different types and shapes of runners. No fewer than six brands should be on hand at all times.

Support System

March 14, 2023

A Sock In Time

March 14, 2023
A happy customer is a repeat customer, so run retailers need to be sure they are a one-stop-shop for all their needs beyond footwear — including the Essentials.

Beyond The Shoe

June 2, 2022
Products such as Gnarly Nutrition’s Collagen Pro represent the growth of the drink mix category and offer attractive new sales opportunities for run shops.

Mixing It Up

June 2, 2022
Doing it all: Run retailers should find a dedicated space for their essentials, in addition to spreading the product assortment around the store to promote impulse buying.

Filling the Gap

June 2, 2022
Retailers need to realize that apparel preferences have shifted to more casual, “run-ready,” available-for-use-anytime styles and fabrications. Photo by Ev on Unsplash

Apparel’s Next Level

March 4, 2022
A front entry display featuring full body mannequins and a nesting table with easy-to-grab pieces helps spread the apparel presentation.

Dressed To Sell

March 4, 2022
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