With the star power of Roger Federer, a stable of established and up-and-coming world-class runners and athletes and some of the best and most popular running shoes on the market, On has taken a step many anticipated for many months and this week filed for an initial public offering in the U.S.

According to its prospectus filing with the New York Stock Exchange, sales in the first six months of 2021 rose 84.5 percent to $345 million

And, as the answer to what was certainly on everyone’s mind, it will be listed on the NYSE with the symbol ONO.

Its 2020 sales were $465 million, up nearly 60 percent from a year earlier.

Based in Zurich, On’s filing listed the size of the offering as $100 million, but that is simply a placeholder that will change when it sets terms for the share sale. Some financial sources have placed the company’s value at about $5 billion.