Taking a step into the world of artificial intelligence, ASICS is now collaborating with Boston-based startup Neurun Inc. for what it is calling Run Concierge, a first-of-its-kind AI-driven platform designed to elevate the race preparation journey for runners.
Run Concierge, powered by Neurun, will debut later this summer across Race Roster’s and Njuko’s extensive network of racing events in North America, Europe and Australia.
“We are committed to pushing the boundaries of what is possible through technology,” explains Akihiko Sadaka, chief digital officer at ASICS Corporation. “Run Concierge is a natural extension and proof point to our commitment to the digital running ecosystem. We consistently strive to provide runners with the tools and insights to enhance their race-day preparation and performance.”
Run Concierge will integrate Google Maps Platform and Google Cloud’s latest advancements to serve as a personal AI running guide:
• Interactive immersive course previews let runners visualize the route in detail — building familiarity, confidence and mental readiness before race day.
• Curated recommendations for hotels, dining and local experiences to help runners and spectators plan a smooth, memorable and uniquely local race weekend.
Run Concierge will be integrated within the online participant dashboards for all partner races and on race webpages for select major events.
“We're committed to pioneering the best possible runner journey, from sign-up through race day,” adds Alex Vander Hoeven, CEO of ASICS Runner App. “The launch of Run Concierge for Race Roster and Njuko registrants will represent a significant leap forward, offering a proactive, personalized experience beyond standard FAQ chatbots. This integration underscores our commitment to innovation and distinguishes us from other registration platforms.”
ASICS has long been working to build a running ecosystem, including acquiring fitness app Runkeeper and leading race registration platforms. These digital-driven initiatives – in addition to the many OneASICS offerings – foster a more connected and engaged global running community.
"While Run Concierge lives in the digital world, its real impact is out on the course — helping runners feel more prepared, confident and connected,” explains Cade Netscher, CEO of Neurun. “Collaborating with ASICS gives us the scale to turn hard-to-find information into real-time, personalized guidance — replacing guesswork with confidence and giving every runner the support they need to show up race day ready.”
For the Run Concierge video: https://www.youtube.com/@RunConciergeAI
