Showing how technology is changing the game on the sales floor at running retail, ENDVR, a platform that connects brands with frontline retail associates, recently entered into a strategic partnership with Lightspeed Commerce, a unified omnichannel platform powering retail and hospitality businesses. This new integration allows retailers to securely connect their Lightspeed POS system directly to the ENDVR platform, making eligible brand-sponsored incentive programs fully automated.

This integration addresses an important point of friction in the process: the need for associates to manually submit proof of sale. By automating sales tracking, the partnership eliminates this administrative step for managers and associates, allowing them to focus on serving customers.

"Our mission has always been to close the gap between a brand's goals and the reality on the sales floor," explains Steve Gendron, CEO of ENDVR. "First, we made it easy for associates to participate with their phones. Now, by partnering with Lightspeed, we're embedding the reward process directly into the retailer's workflow, which is the ultimate way to celebrate the expertise of the person on the sales floor without adding to their workload."

The partnership reflects a shared commitment to empowering independent retailers with the best tools to succeed in a competitive market.

"Lightspeed's vision is to empower the world's best businesses to thrive. A huge part of that is providing our merchants with a connected ecosystem of tools that simplify their operations and help them grow," adds Michael Ganci, managing director, NOAM Retail at Lightspeed. "Our partnership with ENDVR does just that. It helps our customers motivate their teams and strengthen their brand relationships, all while giving them back their most valuable resource: time."

The integration provides a simple, "set it and forget it" solution. After a one-time authorization by a manager, the system works silently in the background to automatically track campaign-specific sales via UPC. This ensures that eligible sales are captured and that frontline staff are rewarded for their performance, fairly and accurately.

Key benefits for retailers include:

·       Giving Managers Their Time Back: Eliminates the need to chase down, photograph or validate receipts, reducing administrative work.

·       Ensuring Sales are Celebrated: Ensures that frontline associates are rewarded for eligible sales, boosting morale and motivation.

·       Providing Full Control: Managers have complete oversight and can easily review and approve which brand campaigns to sync with their POS system.

·       Making It Effortless for Teams to Win: Transforms incentives from a chore associates have to do into a benefit that happens for them, allowing them to focus on customers.