As the 2025 marathon season heated up this spring, Adidas and Strava teamed up for a joint initiative that supported runners preparing for their 26.2 miles. As part of the partnership, adiClub members were able to access free trials of Strava’s premium subscription, including its advanced performance tracking and training tools.

Available through the Adidas app, the deal included a three-month trial for 3500 points or a 12-month trial for 15,000 points and was open to both regular Strava users and new members.

Adidas explained that the effort was aprt of its move to expand AdiClub benefits through partnerships with platforms that emphasize sport and community. In addition to the trial, Adidas has launched a new club on Strava where runners can connect, track progress and participate in shared challenges.

And, of course, there is a sales component to the partnership. To help earn the required points, Adidas offered a range of footwear and apparel options within the app, including the Adizero Evo SL and Supernova Rise 2, along with its Superstar and Samba OG sneakers.