Zwift, the online fitness platform for runners, has raised a $450 million minority investment led by global investment firm KKR, accompanied by other new investors Permira, Specialized Bicy-cle Components’ venture capital fund, Zone 5 Ventures, and the Amazon Alexa Fund, along with existing investors True, Highland Europe, Novator, and Causeway Media. The investment will be used to accelerate the development of Zwift’s software platform and bring Zwift-designed hardware to market.

Since launching in 2015, Zwift has registered 2.5 million users in 190 countries. Zwift’s prominence has increased significantly in 2020 and has hosted a number of professional events, including the first Virtual Tour de France in July, an event broadcast to over 130 countries.