Made with runners in mind, the Zensah Performance Face Mask provides a comfortable fit and feel with an over-the-head design that eliminates ear pain. In addition, unlike cotton or fabric masks, the Zensah mask conforms to the face, making for a more comfortable fit. The masks are a blend of performance fabric made of 70 percent polyamide/23 percent polypropylene/five percent elastane/two percent silver.
“We have focused our B2B distribution on specialty run and we have limited our online sales to specialty running stores,” explains CEO Ze’ev Feig. “It has been a true partnership with specialty run,” he adds, pointing out that sales manager Frankie Kleiman has teamed up with a more than 250 running stores to help drive sales. “Many stores have done a great job on social media in getting the word out on the importance of wearing masks.”
Zensah is also working with a number of professional sports teams and college programs, including the University of Michigan, San Francisco Giants and Minnesota Twins.
Due to the success of the original face mask Zensah also developed a Made in the USA version called the Zensah Technical Face Mask, sold exclusively to specialty run. The company is currently expanding the Technical Mask into more colors that will be unveiled this month. It has also have developed other versions from Copper to Youth sizes, and even one with ear loops.