Earlier this month Fleet Feet officially named Jason Jabaut, a 20-year veteran of the running store franchisor, as president while also announcing several promotions and new hires within tech areas to build out its leadership team. As president, Jabaut will lead marketing & digital, vendor management and franchise operations.
Jabaut had been Fleet Feet’s COO since June 2021. Other roles over his 20 years at Fleet Feet include VP–digital; senior director of e-commerce; senior manager, business analyst, brand manager; GM–company stores; and franchise development manager. Prior to joining Fleet Feet, he ran professionally for four years with the Nike Farm Team in California.
“Jason understands Fleet Feet from the inside out and has earned the trust of our entire organization,” says Joey Pointer, CEO of Fleet Feet. “He knows our people, our partners and what’s made this brand special for 50 years. He’s a proven leader and the right person to guide our next chapter of growth.”
“Our success has always been driven by the dedicated teams in our stores,” adds Jabaut. “As president, my focus is on deepening alignment across our teams, giving our stores the support they need and bringing the Fleet Feet experience to more customers.”
In addition to the Jabaut move, Fleet Feet’s recent promotions include:
- Dani Tiltgen, formerly VP–human resources, has been promoted to SVP–human resources. She has been with Fleet Feet for nine years.
- Matt Werder, formerly VP–retail and franchise operations, has been promoted to SVP–retail operations. He’s been at Fleet Feet for 21 years
- Stacey Donley, formerly VP–merchandising strategy and planning, will take on an expanded role as VP–merchandising and supply chain. She will continue leading merchandising strategy and planning for company-owned stores. She joined Fleet Feet in November 2025 after holding similar roles at Kontoor Brands and Macy’s.
- Mike Druta joins as VP–data analytics, leading the company’s work to strengthen business intelligence, establish trusted enterprise metrics and improve how teams use data to make decisions. He was formerly senior manager, data & analytics architect, PwC.
- Blake Bommelje joins as director of information security, leading Fleet Feet’s cybersecurity strategy and security operations, including governance, identity and access management, PCI compliance, incident response and vendor risk management. He was formerly senior security solutions architect, Ensono.
- Maddy Eppli joins as director of strategy, working across the organization to shape long-term strategy, assess growth opportunities and lead major cross-functional initiatives. She was formerly strategy & analytics consultant, Deloitte.
- Jesse Isola joins as director of customer retention, leading Fleet Feet’s email, SMS and loyalty strategy, working with the team to build deeper customer relationships. She was director of CRM and loyalty, Pacsun.
According to the company, “The leadership changes are part of a broader investment in how Fleet Feet supports its stores and customers. The company is continuing to build its teams and expertise in digital, customer retention, data analytics, information security and strategy.
“The updated structure simplifies decision-making and enhances store support, ensuring Fleet Feet delivers an exceptional experience for every customer across all channels.”
Fleet Feet now has 294 stores across its franchisee network
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