Wanda Sports Group last week completed the previously announced sale of The Ironman Group to Advance, a private, family-owned business that invests in a broad range of media and technology companies. The sale reflected an enterprise value of $730 million.

The company will continue to operate Ironman and Ironman 70.3 triathlon series, Rock ‘n’ Roll Marathon Series and Epic Series off-road mountain bike series races of The Ironman Group in China under an exclusive event license agreement.