Diversified Communications, organizer of The Running Event today announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3, 2020 in Austin, Texas.

 “Each year, we look forward to bringing the entire run specialty community together and are very disappointed we will not be able to do so this December,” said Brian Cuthbert, Group Vice President, Diversified Communications.

Despite some re-opening measures nationally and locally, there are still far too many uncertainties about the impact that COVID-19 will have on travel and mass gatherings this December. Accordingly, it is impossible to hold a live event that would provide a valuable experience for the industry in 2020.

The Running Event plans to return to Austin from November 30 – December 2 in 2021. The team is also looking at other opportunities to get back to business before then and preparations for a spring 2021 event are in motion.

“We are hard at work re-imagining other ways our events can best serve the industry, especially with the challenges retailers and race directors have faced since COVID-19 hit,” said Christina Henderson, Executive Director of The Running Event.

The Running Event will seek insights from the industry about needs and preferences for a safe and productive event with a survey that will be sent to its attendees in the coming days.

“We are exceedingly grateful for the continued support from everyone in the run specialty industry as we navigate these difficult times and look forward to the next time we can all meet again in-person,” said Henderson.

Further questions and inquiries regarding The Running Event can be directed to [email protected]