Skirt Sports, the originator of the running skirt, has been acquired by ZOOMA Women’s Race Series, bringing together two companies that have been an important part of the growth of women’s running.  

Based in Boulder, CO, Skirt Sports was launched in 2004 by Nicole DeBoom, a professional triathlete who wanted to add extra inspiration, style and fun – and coverage – to her workouts. Skirt Sports makes performance gear for women of all body types and fitness levels and is sold online and through select retailers.

The combined businesses will offer fitness challenges, an online running club, destination races, running skirts, athletic apparel and arguably one of the largest active female communities around.