Thorlo, the maker activity specific performance and running socks, has entered into a partnership with Strategic Brand Growth, a Delaware company majority owned and managed by Manorhaven Holdings. The deal will allow the Thorlos and Experia brands to be licensed on a worldwide exclusive basis to Trimfit Global, a division of Lamour Group, based in Montreal.
Current Thorlos and Experia performance sock brands will continue to be Made in the USA at Thorlo’s own manufacturing facilities in North Carolina, assuring continuity of design, quality and delivery.
But as part of the arrangement, Lamour plans to grow the existing core brand business in the U.S. and other countries and plans to expand the brand reach to new distribution channels and new products through its own design, sourcing and marketing capabilities.
“My family and the Thorlo company are excited to be partnering with such quality organizations as Manorhaven and Lamour and we are particularly pleased to be able to continue to be the makers of the performance sock products that my father invented in 1980 that created what is now a thriving premium sock market worldwide,” says J. Lynn Thorneburg, CEO of Thorlo.
“The Thorlos and Experia brands are leaders in the premium sock market and are known for tremendous quality, comfort and protection. We are thrilled to be part of such incredible brands and look forward to continuing the brands’ strong legacy alongside our industry leading partners, Lamour and Thorlo,” adds Zachary Marans, managing member of Manorhaven Holdings, LLC.
“The Lieberman family is excited to enter into a global license agreement with Strategic Brand Growth, LLC for two of the most iconic names in performance legwear, Thorlos and Experia. We are humbled and honored to continue the Thorneburg legacy of quality and innovation,” says Marty Lieberman, managing partner of Lamour Group.