As part of its commitment to making a positive difference in people’s lives and to giving back to its local community, insole marker has named Terraloco, based in Rochester, MN, as the recipient of the company’s first “Our Community Retail Award.”

The award recognizes those same local efforts made by the brand’s retail partners with the award. 

Terraloco will receive $5000 to be split between local marketing support for its store and community giving to their recipient of choice, Project Legacy.

Other finalists for the inaugural Our Community Retail Award were Kelley’s PaceWhole Earth Provision Co., and Performance Running Outfitters.

 To read more about the finalists and some of the non-profit organizations they partner with, head to Superfeet’s blog

“People are at the heart of everything we do. Superfeet is more than a company, we’re a community,” explains John Rauvola, CEO and president of Superfeet. “That community includes our amazing retail partners.

“The Our Community Retail Award is an opportunity to acknowledge those stores – the owners and staff – who are dedicated to making the world a better place, shining a light on their amazing deeds and showing them some extra love and support,” he adds.

Every year Superfeet donates 1one percent of annual sales and more than 1000 volunteer hours to organizations working to shape a healthy future. With financial support through local grants, national partnerships and employee-driven giving, Superfeet’s employee-owners put into action their belief that how they do business is just as important as why they do business.