A new brand in premium performance running gear, runnr, has released its debut collection of hats, beanies and socks in time for the holiday season.

Rnnr, pronounced “ruhn-er,” launched at a local run series in Atlanta last year, selling out its inventory at its first event. rnnr products, according to the company, “are built for those who seriously love running while not taking themselves too seriously as runners.”

Founded by husband and wife team of Kate and Justin Arsenault, who met at the start of a trail run, rnnr began with the mission of creating products that solve real problems for everyday runners. They started with the ultra-lightweight Distance Hat that’s packable, breathable, washable and “indestructibly assembled.”

rnnr originally planned to launch its line at The Running Event in Austin, TX, next month, but because of the cancellation of the event due to the on-going pandemic the company shifted their launch to provide direct-to-consumer sales.

Products are available this week at rnnr.com, as well as select running shops in the Atlanta area.

“We started rnnr for those who want to look and feel good without spending a fortune on gear,” says Kate Arsenault. “We are all about showing people that running is fun no matter how fast or far they go. We want to give runners gear that performs at any distance and is affordable.”

The new 2020 collection features fresh designs for the Distance Hat, as well as beanies and socks to go with rnnr’s growing collection of tees and tanks. The lightweight yet warm beanie is for those upcoming winter runs, and the crew socks feature a cushioned footbed and arch support for added comfort over every distance.

“Too many brands treat running as an elitist sport, reserved for serious athletes to push their limits and make big investments in gear. Really, it should be just as fun and free as just getting out there moving your body,” says Kate Arsenault. “rnnr products get the job done while looking great and not breaking the bank.”

A portion of all rnnr sales go to fund initiatives to get kids into running. In addition to sponsoring local running events, rnnr has partnered with vert.run to help provide free training plans to runners of all ages and abilities. The free, eight-week program helps parents and kids run together, no matter how big or little the distance.