Reebok this week released its 2021 Pride campaign film, “Fierceness Isn’t Born. It’s Made,” starring Iconic Ballroom House of Ninja in tandem with the launch of this year’s All Types of Love Pride collection. The collection was designed by Reebok’s LGBTQIA+ employee community, Colorful Soles, who partnered with House of Ninja to amplify the collection through their own ballroom perspective and history.
With this year’s collection, Colorful Soles wanted to pay homage to ballroom culture and what it has brought to not only the LGBTQIA+ community, but humanity on a global scale. The culture has inspired so many trends of colloquialisms, fashion, art, music, and most importantly advocacy, which is why Willi Ninja created House of Ninja in the 1980’s to be a safe-house for members of the LGBTQIA+ community.
In the campaign film, House of Ninja’s Archie Burnett, Javier Madrid, Aisha Murray, and Elizabeth Rivera illustrate the craft of movement that makes up ballroom culture which continues to be a safe haven for many of the LGBTQIA+ community. “It is easy to walk on the dark side, you have to fight for the light. And that takes work. Fierceness isn’t born, it’s made,” said Archie Burnett.
This unisex sized collection includes Pride flag inspired design details as well as a Progress Pride Flag product tag. Each of the shoes in the range includes the All Types of Love manifesto on the tongue or sock liner. The footwear collection features: Classic Leather ($85), Club-C ($85), InstaPump Fury OG ($170), Zig Kinetica II ($120), Nano X1 ($130), and Floatride Energy 3.0 ($100). The Pride flag inspired apparel collection includes: Oversized Tee with reactive UV color changing ink ($35), Crop workout Tank ($35), Bike shorts ($40), and Hoodie ($55) all featuring the Progress Pride Flag and All Types of Love manifesto on the product label.
As part of its ongoing mission to create an inclusive community of acceptance, Reebok continues to support the LGBTQIA+ community both internally and externally and recognizes that it must start with the youth. So, in addition to a full unisex adult size range, this year’s collection also includes unisex kids Pride Classic Leather for two size ranges: Children ($55) and Infant ($40)!
And, to honor, uplift, and affirm the TGNCI community, Reebok is donating $75,000 to the Sylvia Rivera Law Project, an organization working to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence.
About House of Ninja
House of Ninja is a collective of movement artists known for their stellar contributions to the creation of Vogue Dance. The collective was created in the 1980s by Willi Ninja as a safe-house for members of the LGBTQIA+ community.
To see more from House of Ninja follow on Instagram IconicHouseOfNinja.
About Sylvia Rivera Law Project
The Sylvia Rivera Law Project (SRLP) works to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence. SRLP is a collective organization founded on the understanding that gender self-determination is inextricably intertwined with racial, social and economic justice. Therefore, we seek to increase the political voice and visibility of low-income people and people of color who are transgender, intersex, or gender non-conforming. SRLP works to improve access to respectful and affirming social, health, and legal services for our communities. We believe that in order to create meaningful political participation and leadership, we must have access to basic means of survival and safety from violence.