On and Swiss retailer, Ochsner Sport, will be providing the apparel and shoes for the Swiss Olympic team, including the Olympic Games, Youth Olympic Games and all other Olympic missions. On’s deal names it an Official Partner until 2028, while Ochsner Sport’s extends to the end of 2028 to include the Summer Olympic Games in Los Angeles.
The partnership with Swiss Olympic with Ochsner sport and On allows Swiss athletes to benefit from a network of the biggest sports equipment retailers in the country, as well as the research and development of the Swiss running shoe brand On.
The athletes on the Swiss Olympic Team will enter the Olympic Stadium of Tokyo for the opening ceremonies July 23, 2021, kitted out by Ochsner Sport with On clothing and On shoes.
Among those stars will be Swiss tennis legend Roger Federer. "I am very pleased to announce that On will be a new partner of Swiss Olympic," says the Swiss tennis star and co-entrepreneur of On.
"At On, we are all very proud of the fact that the best Swiss athletes will be wearing a Swiss brand at the Olympic and Paralympic Games," adds On co-founder Caspar Coppetti. "It was particularly important to us that as many talented young athletes have access to On products and our knowledge in biomechanics."
"Strong and reliable equipment-supply sponsors are of central importance to Swiss Olympic. We are particularly pleased that, in Ochsner Sport and On, we are able to count on top Swiss brands that stand for quality, innovation and excellence. Values that are important to Swiss Olympic", says Roger Schnegg, Director of Swiss Olympic.
“With the renewal of the longstanding partnership with Swiss Olympic, Ochsner Sport is investing in and promoting Switzerland's longevity in the sports industry", says CEO Horst Hauer. "In addition, we are pleased to consolidate the strategic partnership with On, and from Spring 2021 offer the official and exclusive Swiss Olympic collection for Tokyo 2021 in our Ochsner Sport stores and the online shop."
Based in Zurich, On has grown steadily since it was established in 2010, now with branches in Japan, China, Australia, Brazil and the USA.