Two key leadership hires have been made by Hoke One One with the aim of deepening the brand’s expertise in crucial areas and continue to brand’s growth trajectory.

  • Norma Delaney has been named VP–global brand marketing after several years of collaborating with HOKA as a consultant. Previously, Delaney spent 11 years in marketing leadership roles at New Balance, where she notably launched and served as global head of marketing for NB Women: a cross-category, multi-platform marketing effort that contributed significantly to New Balance’s expansion from $1.5 billion to $4 billion in annual global revenue during her tenure.

Known for her consumer-centric approach, strategic marketing leadership, collaborative style and creative excellence, Delaney brings considerable experience from other global brands, including Burton, Rockport, Sperry, Keds and W.L. Gore. She earned her B.A. from Colby College and her MBA in Marketing from Boston College’s Carroll School of Management. 

  • Erika Gabrielli has been appointed senior director, Hoka global integrated marketing after nearly 10 years with Hoka parent company Deckers Brands, where she most recently served as senior director, global marketing at Teva. Gabrielli has also held marketing positions at Adidas, Yakima, Airwalk and Red Bull. She will be responsible for leading global marketing integration, as well as seasonal creative and product storytelling. Gabrielli earned her B.S. in Marketing at the University of Colorado at Boulder and her MBA in Sports Business at the University of Oregon.