Swiss performance running brand On this week unveiled the new Cloudflyer, described as “one of the world’s lightest, fully-cushioned support shoes.”
Now fortified with Helion Superfoam, a wider base and upgraded mesh, the third of the Cloudflyer series couples On’s proprietary technology with premium comfort in six fresh colorways. It is available now at on-running.com and select retailers for $159.99.
Equipped with On’s signature CloudTec sole and trademarked Speedboard, the company says the new iteration takes notes from its 2015 effort to reinvent support and break away from an industry-wide aversion to pronation. Where competing models block inward rotation and disengage vital muscles, the Cloudflyer provides medial reinforcement to guide, but not stop pronation; supporting each runner’s full range of motion.
“Unlike your average support shoe, the Cloudflyer focuses on cushioning, not correction,” says On co-Founder Olivier Bernhard. “With cloud elements placed where reinforcement is needed most, the third Cloudflyer is engineered to adapt to its runner’s natural gait; preventing injury and increasing comfort.”
Redesigned with a forked outsole, 3D-molded heel counter and breathable upper, the third generation of the Cloudflyer builds upon the strengths of its predecessor: cushioning, protection, support and lightness.