OOFOS has launched what it calls its “mOOvers” campaign featuring former NFL Quarterback and OOFOS strategic brand partner, Alex Smith; Emmy-nominated choreographer, Chloe Arnold (The Late Late Show with James Corden); and Lisa Black, a pediatric teacher at UVA Children’s Hospital.


The campaign aims to highlight individuals who don’t stop, can’t stop mOOving — both for themselves and others. Through the campaign, each mOOver will share stories of triumph and resilience – all made possible with support from OOFOS – that will leave people inspired and feeling ready to take on the world.  


Each mOOver will also have the opportunity to pay it forward and give back to a deserving community, program or organization close to their heart – for Chloe it’s the young, economically-challenged dancers she introduces to the arts through a scholarship program and free classes; for Alex, it’s the Center for the Intrepid, where he did his rehab alongside wounded veterans; and for Lisa, it’s a footwear donation to the trauma team that “pieced her back together” following a traumatic car accident in 2014 and the other teacher in her hospital group who devote their lives to working with sick and recovering children.


Beginning this week, consumers can check out the campaign on OOFOS.com and across the brand’s social and digital media presence.  Throughout the duration of the campaign, OOFOS will also invite fans of the brand to share their own stories of inspiration, made possible with OOFOS on their feet,  for a chance to be featured in the campaign alongside Alex, Chloe and Lisa.


For the related videos: