Combining both its growing brand assortment with a retail presence, Nathan Sports has opened a flagship store in Costa Mesa, CA, south of Los Angeles. The store, which is close to the company’s corporate headquarters in Fountain Valley, CA, carries its recently launched apparel and sunglasses collection along with its more traditional running hydration options, including vests, packs, handhelds and belts.
The grand opening was on April 29.
“With the constant sunshine and the varied landscape, we have outdoor enthusiasts looking for superior performance apparel and run essentials,” explains Nathan marketing manager Marssia Buyck, adding that the brand is looking to create a space for runners to connect.
“We want the Nathan store to be a local hub for our community,” Buyck says. In addition to product, the store will be organizing group runs, fitness classes, fit sessions and athlete appearances.