There’s a new player in the running shoe game this month as Lululemon has unveiled “a head-to-toe solution for guests — made for women first.” The new collection includes its first running shoe, the Blissfeel, which will be available “online and in select stores across North America, Mainland China and the United Kingdom” on March 22.
Three additional styles were also unveiled last week — Chargefeel, Strongfeel and Restfeel, which will be introduced in the coming months.
“Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand,” explains Lululemon CEO Calvin McDonald. “We are entering the footwear category the same way we built our apparel business— with products designed to solve unmet needs, made for women first.”
Guided by its innovation lens, the Science of Feel, Lululemon shifted the focus from being solely on the shoes to the people wearing them when developing its footwear collection.
“We intentionally started with women first because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women,” adds Sun Choe, Lululemon’s chief product officer. “That didn’t sit well with us. Innovating for women is in lululemon’s DNA — now we’re bringing that same expertise to footwear and women were part of this journey every step of the way.”
Each shoe within the lululemon footwear collection is designed to deliver a specific feeling and features different upper materials, foam compounds, construction methods and colors for the perfect balance of cushioning and support.
The four styles launching in 2022 are:
- Blissfeel: A running shoe engineered with an upper that supports movement and an energy-filled underfoot foam cushioning technology. Launching in 10 colors.
- Chargefeel: A cross-training shoe designed for gym training and short runs with a dual density midsole for energy dampening and return, and an upper that provides midfoot lock down. Launching in summer.
- Restfeel: An elevated slide for post-workout. Leveraging the same design philosophy that drives Lululemon’s performance shoes, for the guest who wants something easy to slide on. Launching in summer.
- Strongfeel: A training shoe designed for multi-directional movement that features a low profile, supportive midsole with a multi-directional outsole and an upper that locks the foot in place. Launching in fall.
“It feels like a long time coming that women get a shoe that’s built for us,” says Colleen Quigley, track and field athlete and Lululemon Ambassador. “I am so proud to have been a part of this footwear journey with lululemon and that soon more people will have the chance to experience Blissfeel. As a brand that has long been driving innovation, inclusivity and accessibility, it’s especially fitting, and personally very exciting for me that Lululemon is entering footwear with a women’s running shoe.”
The brand’s men’s footwear collection will roll out with the in 2023, along with special edition and seasonal collections as the brand continues to grow the category with new offerings in the future.