Hoka One One recently signed a multi-year sponsorship deal with Olympic champion and three-time winner of the Ironman World Championship in Kona, Jan ”Frodo” Frodeno,

“We are extremely excited at the prospect of working with one of triathlon’s greatest ever stars,” says Mike McManus, Hoka’s global director of sports marketing. “Both Jan and Hoka are deeply rooted in high-performance and both have a proven pedigree in delivering results when it matters, so we see our partnership as the perfect fit. We’re truly thankful to Jan for the trust he has placed in HOKA to help take his performance forward in the coming years.”

Other  triathletes on Hoka’s roster for 2020 include three-time Ironman World Champion Mirinda Carfrae, runner-up in Kona last year; Tim O’Donnell, the third-place finisher at Kona for 2017 and 2019; Sarah Crowley, fellow World Championship podium athlete Heather Jackson; and Swedes Patrik Nilsson and Briton Joe Skipper.