Continuing an active 2020 so far, Hoka One One recently unveiled its new apparel collection, followed up by the introduction of its unique Ten9 trail shoe.
* Available only online, a 27-piece collection from Hoka One One marks the shoe company’s first serious foray into the apparel and accessories markets. The collection includes tops, socks and hats, among other items, along with men’s and women’s lifestyle pieces for casual wear.
Sustainability is a major part of the collection, which is aimed at runners, walkers, fitness-seekers and outdoor adventurers. The Unisex Puffy Jacket insulation is made with PrimaLoft, which contains 100 percent post-consumer recycled content, and all performance tops are made with Polartec Power Dry fabric, which consists of at least 50 percent recycled fibers.
The new line’s launch collection features 27 pieces for men and women, including running and fitness staples such as tops, tights, shorts, socks and hats, as well as casual lifestyle pieces.
* Aiming at the niche downhill trail running market, Hoka One One this month introduced its Ten9 ultra-size shoe, which, the company says, features “never-seen-before midsole geometries and a new wider and innovative platform designed to maximize ground contact for a smoother, more stable and efficient cruise over challenging terrain and distances.”
The Ten9 looks to provide stepped forward balance and grip in addition to a unique geometry that helps to control the heel. In essence, the shoe provides runners with a smoother transition from heel to toe, especially on an incline or decline.
One feature that will appeal to ulta-runners is a unique Lycra vamp that adjusts to deal with foot swelling over longer distances.