As it realigns the organization and formalizes its plan for growth centered around business development, brand awareness and customer retention, Fleet Feet this week promoted Jason Jabaut to COO. Jabaut has been with the retailer since 2006 supporting the business in franchise development, vendor management and operations. He most recently served as VP–e-commerce, overseeing digital operations for its e-commerce platform.

Jabaut will oversee retail operations for franchises and company-owned stores, purchasing and vendor management and digital and distribution center operations,

“This past year has confirmed the importance of having the right people in the right positions at Fleet Feet,” says Joey Pointer, Fleet Feet CEO and president. “I am excited about Jason’s evolution with the brand. He has been with Fleet Feet for 15 years and deeply understands and cares about our culture. I am incredibly confident in his ability to take on this new role and continue to ensure that as we grow, we do so with the same conviction and thoughtfulness that we have done during his tenure.”

“I’ve had the privilege to learn almost every aspect of Fleet Feet’s business these past 15 years, and am honored and excited to take on this new role,” says Jabaut. “We’re in a strong position within our industry, and I look forward to identifying and implementing new opportunities to continue to drive our strategic, long-term initiatives forward.”