With the Spring and Summer race season right around the corner in most parts of the country, Amphipod has launched a novel Custom Race Program for specialty running stores that will allow retailers to become even more closely aligned with the races they are supporting.
Available to Amphipod dealers, stores can choose from a focused collection of Amphipod’s best-seller pieces customized with their store and/or race name.
The Custom Race Program gives specialty running stores the opportunity to further take advantage of their race-to-store connection — elevating awareness, promoting store training programs, future races and in-store events while showcasing the caliber of gear customers can find in their stores.
Run specialty retailers can also add a custom hangtag with even more tailored messaging that can help drive race participants back into their retail store and training programs.
“So many run shops either own or are closely connected with race operators in their area and the opportunity to cross-promote is now even more essential,” explains Amphipod CEO June Angus. “We are excited to provide our specialty retail partners another tool to help them grow and drive their success.”
The Program includes a variety of items such as customized Hydraform Handhelds in 10-, 12- and 17-ounce. sizes, MicroStretch Luxe Belts for phones and nutrition, Race-Lite Number Belts and Vizlet LED Magnetic Reflectors.
Program minimums vary starting at 250 pieces and can accommodate volumes for races up to 20,000 participants. Angus says that the per-item cost, sample and production timing depends upon customization elements and volume.