Altra has entered into a partnership with Still I Run, a running community and non-profit with a mission to promote the benefits of running for mental health, defeat the stigma through running, and create a safe community for mental health running warriors. At the focal point of the partnership are two major give back efforts that kicked off with a Giving Tuesday initiative last month and continuing with a New Year’s Day Virtual 5K.
“At Altra, we believe running is a great way to improve both your mental and physical health, and so is talking about it,” says Shanna Burnette, global community and partnerships at Altra. “That’s why I am thrilled to partner with Still I Run, particularly during these unpredictable and stressful times. Together, we hope to bring awareness around taking control of mental health and provide the tools and tips to start the year on the right foot.”
On Giving Tuesday, Altra donated $1 for every pair of shoes sold, up to $5000, to help support Still I Run’s Starting Line Scholarship, designed to reduce the barriers of running for mental health.
On December 3, Altra and Still I Run opened registration for a New Year’s Day virtual 5K, an opportunity to run for health, raise awareness of mental health issues and help bring an end to the stigma.
The Still I Run X Altra’s Virtual Breaking the Stigma in Stride 5K on January 1, 2021 is the second event in the initiative. Registration costs are $2 and all of the proceeds from the race will go directly back to Still I Run’s mission to promote the benefits of running for mental health. For more information and registration: https://runsignup.com/Race/MI/Anycity/BreakingStigmainStride5K.
Each participant will receive a branded neck gaiter, medal, Still I Run sticker pack and will be entered to win a gift pack. The prize pack includes a Still I Run water bottle, hat, sling backpack and Altra’s newest shoe, the Lone Peak 5.
“Mental health is always an important topic around the holiday season and it’s even more important than ever this year. We’re so honored and excited that we can elevate this conversation through the lens of running with Altra’s help,” says Sasha Wolff, founder and executive director of Still I Run. “Through our Starting Line Scholarship, and other programs, we do truly hope to encourage and help anyone that wants to run for their mental health.”
To learn more about Still I Run, the Starting Line Scholarship or make an additional donation: www.stilliruncommunity.com.