Advance has entered into a
purchase agreement with Wanda Sports Group to acquire The Ironman Group in an all-cash transaction.

The Ironman Group and its portfolio of assets, which include its flagship Ironman and Ironman 70.3 triathlons, the Rock ‘n’ Roll Marathon Series and the Epic Series of mountain biking races, among other events, makes up the largest mass participation sports platform in the world.

From a single race on Oahu, Hawaii, in 1978, The Ironman Group has owned, organized, promoted and licensed endurance events for more than 40 years. The series now consists of more than 235 events in more than 50 countries across triathlon, running, trail running, cycling and mountain biking. Each year more than one million international athletes participate in an Ironman Group race.

Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, American City Business Journals, Leaders Group, Turnitin, 1010data, and Pop.

Advance has indicated that it is committed to the future of The Ironman Group and believes in the long-term strength of its brands and the dedication of its athletes, communities, employees, and fans. Advance is a private, family-owned business that invests in a range of media and technology companies.