Addaday, the maker of injury prevention and recovery technology, has named Ryan Dolan as CMO and Russell Coillot as director of specialty run. Hugh Williams, previously the company’s CMO, now assumes the role as president in charge of business operations.
Dolan was most recently VP-sales and partnerships at ROKA; previously, he was VP-sales at TYR Sport and sales and marketing director at DJO Global/Compex in the Recovery Science Division. Coillot brings 12 years of sales and retail management experience in the specialty run category while at Fleet Feet.
“The addition of two of the most respected sales and marketing executives in the active lifestyle category underscores Addaday’s efforts to push the brand to its rightful place as a leader in the recovery equipment category,” says Hugh Williams, president, Addaday. “With new innovation, new strategic partners, new big-box retail partners like Target and a robust integrated marketing campaign, Addaday’s future looks very bright.”