Continuing to invest in its relationships with specialty retailers, Tecnica Group North America has added NuORDER’s collaborative buying platform. Blizzard, Nordica and Tecnica will use the platform to streamline the product research, buying and order management process for outdoor and run specialty retailers.

Tecnica Group North America brands will be able to manage their entire sales process through the NuORDER platform, which includes the presentation of digital linesheets, catalogs and virtual showrooms for a more dynamic and rich shopping experience. Retailers will be able to shop products, place orders and browse live inventory.

U.S. and Canadian retailers will begin using the NuORDER system starting in January 2021 for the 2021-22 buying season.