aving already made a significant impact in raising awareness of sustainability efforts within the run specialty community, April is now a big month for the Low Impact Alliance with a number of upcoming activations happening alongside the rollout of its Better Bins Program. 

The Better Bins officially launched in stores over the winter and can be found at 15 storefronts, including Rochester Running Co. (NY), Brooklyn Running Company (NY), Run Hub Northwest (OR), The Exchange Running Collective (TN), Palmetto Running (SC), A Runner’s Mind (CA), Get Fit (TX), West Stride (GA), Red Coyote Running (OK) and Run In (SC). 

First, in celebration of Earth Day, the Low Impact Alliance and ASICS are hosting their second annual Nationwide Plogging Initiative during the month of April. Last year’s event proved to be a success by engaging retailers across 20 different states and Canada with a total of 76 plogging kits requested. 

For those unfamiliar with the concept, plogging is any activity that combines exercise with picking up litter. It’s a simple way to engage with a retailer’s community and to protect the land on which its customers live and play. 

With LIA’s resources, a free kit and a step-by-step digital guide to execute an event in a retailer’s own region can help host a successful and impactful group plog. 

The Plogging Kit includes:

• 10 pairs of reusable ASICS X LIA co-branded gloves

• 20 recycled plastic bags

• A digital scale to weigh what’s collected

In addition to growing the Nationwide Plogging Initiative, the Low Impact Alliance is collaborating with Janji to create a limited edition piece of apparel that will go back into funding the LIA. With Janji’s mission to foster greater access to clean water across the globe, and their efforts towards sustainable products, LIA gets to work with a like-minded partner and to continue making an impact in this industry. 

Using its tagline “Small Strides for Big Change,” LIA is also platforming the importance of any and all efforts made towards sustainability. The Janji apparel will speak to the everyday adventurer and champion the folks doing work to protect the environment.

For more: lowimpactalliance.com