Saucony has named Joe Toth VP–U.S. sales. In his new role, Toth, formerly GM of Saucony Canada, will oversee all facets of U.S. footwear and apparel sales, including long-range planning, go-to-market strategies and building successful partner relationships within the U.S. region. Toth will report directly to Saucony president Anne Cavassa.

Toth has more than 20 years of experience in sales, marketing, management and operations. He joined Saucony in 2013 and was most recently GM of Saucony Canada, where he oversaw the strategy and execution for all aspects of the brand’s Canadian business. Prior to that, he was key accounts sales manager for the Canadian region.