inov-8 has put a green twist on this year’s Black Friday by promising to donate five percent of all sales towards planting trees. The Lake District-based brand has teamed up with Cumbria Wildlife Trust, a local voluntary organization devoted to the conservation of wildlife and wild places in the county.

The money donated will be spent on the trust’s carbon reduction projects, which include planting trees and restoring peatbogs.

“Planting trees and restoring peatbogs are our best weapon against climate change because they lock away harmful carbon dioxide, so that it doesn’t leak back into the atmosphere,” says Michelle Waller, senior development officer for Cumbria Wildlife Trust. “Healthy peatlands full of bogs are actually the UK’s largest carbon store – they lock away 28.5 million tonnes of CO2 in the Lake District alone.

“The money received from inov-8 customers’ Green Friday purchases will help us maintain these special peatlands, plant more trees, and keep carbon locked away,” Walker adds.

“We need to get a grip on climate change together,” says inov-8 COO Michael Price. “The stark truth is there is no Planet B, only Planet A, so we must all play our part to protect it. As a brand, we have put sustainability at the heart of everything we do and will continue to look for new, innovative ways to play our part.”

inov-8’s Green Friday sale starts today (November 20) and features items – including shoes, clothing and bags – at up to 70 percent off. Go to

Find out more about how Cumbria Wildlife Trust is protecting the wildlife and wild places of Cumbria at