After hinting at it for a number of weeks, Big Peach Running Company made the official announcement this week that it will soon be expanding its product assortment and will be selling bikes at its Brookhaven location, which will now be known as Big Peach Ride + Run.
The bike expansion only involves the Brookhaven store and all other locations will continue to be called Big Peach Running Co.
In anticipation of starting bike sales this summer, modifications of the Brookhaven site are currently underway to the interior of the store and an updated logo is being placed above the entrance to the store.
This expansion is a joint venture between Big Peach and Bikes Plus, the largest and longest-running independent bike retailer in the Memphis, TN area. Giant Bicycles USA, one of the world's largest premium bicycle manufacturers, will support the expansion through its Retail Partner Program. The store will carry Giant, Liv and Momentum bikes, among other top brands.
Liv Cycling is the only comprehensive cycling brand dedicated solely to women and Momentum features commuter and E-Bikes. The store will also carry a full array of cycling products and accessories.
“The mission of Big Peach is to ‘grow, support and enhance an active lifestyle in and around Atlanta’ and this initiative with our friends from Bikes Plus and Giant USA will allow us to do that to an even greater degree than we do now,” explains Big Peach founder Mike Cosentino. “Most importantly, this will happen at a time when such is more important to all of us than ever before.”
Cosentino also provided a preview of what to expect on Opening Day for this concept. “Our commitment to the absolute best in customer service remains unchanged and will be equal across the entire range of products and services. Inside the store, however, our guests will be energized by the expanded possibilities associated with various activities that are already part of why it is such a privilege to call Atlanta, the State of Georgia and the Southeast home… Running, walking, hiking and biking - - it doesn’t get any better than it is here for all those activities!”
“Partnering with retailers who understand that the experience is the premier deliverable is rare and exciting. The opportunity to work with two Hall of Fame-type retailers in the likes of Big Peach & Bikes Plus to raise the experience and set new benchmarks is so exciting”, adds John Michael Thompson, GM of Giant Bicycles USA.
Chad Terry, Owner, Bikes Plus, went on to say, “Bikes Plus could not be more excited about this new partnership with Big Peach. This has been a symbiotic relationship from the jump with our shared customer experience and organizational culture. Just as importantly, Bikes Plus has had the privilege to work with Giant Bicycles USA for over a decade and we know the strength they bring to this partnership with their best-in-class products and retail experience program. Bikes Plus is looking forward to serving the Atlanta-area for years to come with our friends and partners and providing another avenue for Big Peach customers to enjoy an active and outdoor lifestyle.”