On the day that the Boston marathon would usually have been held – the race has been rescheduled to October 11 due to pandemic crowd concerns – Adidas announced that it has renewed ts sponsorship of the Boston Marathon. The agreement will continue its sponsorship through 2030.
Adidas has been the Marathon’s official sponsor since 1989, as well as supporting the Boston Athletic Association’s other initiatives such as the 5K, 10K and half-marathon since 1994.
In a statement released yesterday, Tom Grilk, president and CEO of the Boston Athletic Association, said that “Adidas has supported all aspects of our organization, from mass participatory events to the B.A.A.’s running club and High Performance team. Our collective missions align in the promotion of health and fitness, and this extension solidifies our combined commitment to the sport and running in the community.”
John Hancock is also a sponsor of the marathon since 1986.
Online registration for the marathon opens Tuesday, April 20 at 10 a.m.
In an interesting sidenote to the Adidas news, Des Linden, the winner of the 2018 Boston Marathon, also announced yesterday that she will be back to run in the 125th edition of the event on October 11.
The 37-year-old Linden — who has participated in seven Boston Marathons and two Olympics — became the first elite runner to officially commit to the event, and will be a member of the John Hancock Professional Athlete Team.
“The 125th Boston Marathon is a once-in-a-lifetime opportunity to race the Boston Marathon in the fall,” Linden told the Boston Athletic Association. “After a hiatus last year, I’m excited to return to the streets of Boston, in front of the best fans in the world, and take part in this historic race.”