In an indication of the industry’s ongoing commitment to the environment and conservation causes, four running brands are among a host of companies that donated five percent of online sales last week during The Conservation Alliance’s campaign week. From Nov. 8-14 The Conservation Alliance hosted its annual We Keep It Wild fundraiser, where select member companies, including BUFF, Nuun, La Sportiva and Superfeet participated.
The We Keep It Wild campaign was an opportunity for select member companies to go above and beyond their annual commitment and give extra support to The Conservation Alliance’s work to protect and advocate for wild places. It also provides member companies a chance to demonstrate their business values regarding conservation and communicate why they’re members of the Alliance to their end consumers. The funds raised during this year’s We Keep It Wild campaign will provide critical support to The Conservation Alliance’s 2022 Winter Grant Cycle, which is currently underway.
The Conservation Alliance’s 270 business members pay annual dues, based on each company’s revenue. These dues see 100 percent pass-through to the Alliance’s grant program, which supports more than 50 grassroots non-profit conservation organizations every year with more than $2.2 million in funding. The grant fund supports a variety of conservation projects across North America that preserve wildlife habitat, support biodiversity and climate resiliency, and protect outdoor recreation access and clean drinking water.
The projects are selected through careful vetting by The Conservation Alliance staff and board, and a nomination and voting process in which member companies can participate twice a year.
In addition to grant making, The Conservation Alliance partners with its member companies to advocate for the projects it funds, bringing the business voice to bear on conservation through annual lobby events, sign-on letters, educational offerings, social media toolkits, and other calls to action.
“We’re looking at an amazing pool of applicants for our winter grant cycle, and we’re excited to know that all funds raised through this campaign will go straight to an incredibly qualified group of organizations that are working on some of North America’s most pressing conservation opportunities,” says Conor McElyea, membership and partnership director at The Conservation Alliance. “We deeply appreciate the elevated commitment that these brands are making to our work. It will have real world impacts on the areas we love to explore.”