Brooks Running and Locally have partnered to launch Same-Day Delivery to runners in 10 markets across the United States late last month to get performance running product onto feet and into hands fast. Brooks is the first running brand to offer same-day delivery partnering with Locally and local running stores in this way. In addition to the 10 original Same-Day Delivery markets, plans are for Locally to also begin offering the service in 25 additional U.S. cities.

Runners will be able to shop on and find available inventory at local specialty running stores using Locally software. The local store will fulfill the order and deliver it via one of Locally’s delivery partners, Deliv or Postmates.

In addition, the first 1000 runners to place an order for Same-Day Delivery in the 10 launch cities will receive free delivery using a promo code that will be available via Brooks’ social and email channels. After that point and outside of those cities, runners will have the option to pay a delivery fee – which starts at $5 and depends on proximity to the store – to have their gear arrive within the day, often within hours. Exact delivery times and cost will depend on the runner’s proximity to the store, store operating hours and the time of day the order is placed.

“We know that for many runners, going for a run can depend on having the right gear on hand at any point in the day, which is why we’re thrilled to partner with Locally,” says Brooks Running VP–U.S. Specialty Retail Accounts Rick Wilhelm. “In addition to delivering gear to runners within 24 hours, Same-Day Delivery will create new sales for our specialty running accounts by introducing new customers to their local stores.”

The launch cities include Atlanta, Baltimore, Chicago, Houston, Minneapolis, New York, Philadelphia, San Francisco, Seattle and Washington.

As the Same-Day Delivery launch partner for Locally, Brooks will be the first running brand to offer its service to runners. Brooks and Locally will evaluate how to increase the number of cities they make the service available in. The Brooks’ partnership with Locally allows runners to locate performance running gear at stores near their homes, driving sales for local retailers.