One running retail vendor has found a novel way to use its race-day products to help out healthcare workers and anyone else on the front lines who has to wear a protective masks all day.

BibBoard is repurposing its Snap & Lock Reusable Bib Fasteners, which have become extremely popular on the racing circuit as they replace safety pins to attach race bibs to a runner’s shirt, as Face Mask Snap & Hook accessories to face masks to avoid the irritation on their ears caused by the elastic strings. With no holes and new sewing buttons needed, the snaps work on hats, bandanas, skull caps and cloth masks. Even better, they are reusable and interchangeable.

Retailers looking to get in on this can receive 30% OFF storewide for any and all designs and the company promises shipping directly to a store or facility in five days.