Nuun has launched a powder-formula product called Nuun Instant, designed to relieve dehydration after the symptoms of dehydration have become apparent. Nuun Instant’s formula uses established science as well as ingredient innovations to speed up the rehydration process on a cellular level. The result is that Nuun Instant hydrates the body approximately two to three times faster than water alone.
Nuun Instant is based on Oral Rehydration Solution (ORS) developed by the World Health Organization (WHO) to treat individuals experiencing illness because of dehydration. Over the years the WHO ORS formula has evolved and Nuun Instant incorporates the latest in hydration science to inform the ratio of ingredients for optimal absorption.
“We know that dehydration happens, It even happens to me more frequently than I want to admit,” says Nuun CEO Kevin Rutherford. “We wanted to make a product that could relieve symptoms of dehydration faster than anything else on the market while tasting great and using only clean ingredients with no artificial dyes or flavors. We’ve done that, and I am so proud to share the newest Nuun product with the world.”
Nuun Instant comes in two flavors: Lemon Lime and Watermelon. Each serving of Nuun Instant contains only 25 calories and costs $2.49. The single serving pouches are designed for effortless portability and the instantly dissolving powder means that rehydration doesn’t have to wait.