NormaTec, known for its pneumatic compression systems, has been acquired by massage tool company Hyperice. As part of this acquisition, the companies will combine workforces, integrate product offerings, accelerate international business and advance manufacturing competencies and product development initiatives.
NormaTec’s CEO Gilad Jacobs will join Hyperice’s leadership team and board as chief innovation officer.
The two companies have been working collaboratively within the sports performance and military markets since 2016, which helped accelerate this acquisition.
“We started Hyperice not only to help improve athlete’s performance, but to provide the same level of technology to everyday people,” says Hperice founder Anthony Katz. “In NormaTec, we found a company that shared our vision and mission and we are excited to welcome them into the Hyperice family.”
Also as apart of the deal, the combined companies plan to launch “wellness pods” (a physical experience which includes a full suite of Hyperice and NormaTec devices), along with solutions-based protocols and education specifically designed to optimize human performance, longevity and health.
The company will also be engaging in scientific research to study the combined effects of the company’s full suite of products used in a variety of sequences for warm up, recovery and general body maintenance.
The acquisition gives Hyperice a second base of U.S. operations in Boston, which will work in conjunction with Hyperice’s global headquarters in Irvine, CA.