Market Week Summer

Market Week Summer
June 8 - 10, 2021 | Free Virtual Event

Market Week Summer brings run specialty retailers and brands together online to connect, learn, and do business.

Meaningful Connections & Conversations

Market Week Summer is a free virtual event that connects run specialty retailers and facilitates productive conversations with industry-leading brands. Register today to secure your access and availability with top brands: Registration closes on June 8!
  • Reach your business objectives by connecting with the industry's leading run specialty brands.
  • Meet efficiently during one-on-one or group discussions that fit your availability and preferences.
  • Connect with your peers during Town Hall discussions that explore shared challenges and creative solutions.
  • Make a PR, explore a new trail, break in new gear, and win prizes during our first virtual fun run!

How It Works

How to Market Week Summer

Presentation Schedule

Town Halls are hour-long and include panel discussions and audience Q&A.

Tuesday, June 8 Town Hall
Email Engagement & Benchmarks
11:30 AM - 12:30 PM ET
Presented by Upper Quadrant

Explore industry benchmarks and review best practices for email marketing. Panelists will discuss the impact email marketing has had on their business, how their strategy has evolved over the past year, where they've seen incremental success, and opportunities for continued growth (both for their business and the run specialty space).


  • Dion Mitchell, Regional Sales Manager, Upper Quadrant
  • Kristin Idle, Upper Quadrant
  • Chris Shelton, Upper Quadrant
  • Dean Gill, Upper Quadrant
  • Burke Beck Owner, Red Coyote
  • Lindsey Mulder Marketing Director & Leadership Team at Playmakers, Playmakers
  • Brendan Barrett, owner, Sayville Running Company
Thursday, June 10 Town Hall
Best Running Stores Top 4 Panel
11:30 AM - 12:30 PM ET 
Moderated by Christina Henderson (Executive Director) and Emily Nelson (Event Coordinator)

Join this interactive discussion with 2020's Top 4 Best Running Stores to explore day-to-day creative solutions that help them combat challenges and improve customer satisfaction, service, and the bottom line.


  • Jane Alred, 1st Place Sports
  • Jeff Wells, Fleet Feet Richmond
  • Michele Allen, iRun Texas
  • Megan Searfoss, Ridgefield Running Co
Bonus: The winners of the Gear Up for Market Week Summer door prizes will be announced during this town hall!

Brand Presentations are 45-minutes long and include audience Q&A.

Tuesday, June 8 Brand Presentation
Expanding the Insole Opportunity - 1 PM ET
Presented by Superfeet

Please join Mike Houser, VP US Sales and Matt Gooch, Director of Product and Innovation as they present the new ADAPT Run Series of insoles as well as a walk through of the award-winning scanning and gait analysis technology, 3D Fit. The technology features foot-scanning hardware from Volumental, a pressure plate for reading biometric data from gait, and the ability to offer your consumers 3D-printed personalized insoles known as ME3D.

Why Fit Matters - Learnings from the BOA Performance Fit Lab - 2 PM ET
Presented by Joe Marchand, BOA

The pioneering mindset is what BOA is built on - innovation, driving results, pushing limits, and improving peak performance. Our team of designers, prototypers, and biomechanists are designing and testing new ways to advance fit and athlete performance through studies conducted in our Performance Fit Lab. This presentation will walk through our developmental process and share some of the exciting new product offerings that BOA has collaborated on with leading brand partners.

Wednesday, June 9 Brand Presentation
Under Armour SS22 - 1 PM ET
Presented by Under Armour

Overview of SS22 Under Armour Line with key insights from Sr. PLM of Footwear Doug Smiley and Apparel Director, Gabriel Rodriguez.


  • Nick Holmes, Manager – Run Specialty Sales
  • Doug Smiley, Sr. PLM Run Footwear
  • Gabriel Rodriguez, Director, Apparel
Brooks Strategy 2021 - 4 PM ET
Presented by Brooks

Rick Wilhelm and Mike Billish will be talking through Brooks’ strategy heading into Spring 2022.


  • Rick Wilhelm
  • Mike Billish


Market Week Summer Exclusive

Meet with 75% of participating brands and receive a complimentary pass to The Running Event! Our experienced event coordinators will provide more details about this special offer.

We're Here to Help

We understand virtual events can be challenging to navigate. If you have any questions about attending Market Week Summer, please reach out to Event Coordinator Emily Nelson at [email protected].

Retailer Registration for Market Week